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Calling all car washes: WhiteWater Express leads Make-A-Wish campaign charge

From June 20 through Aug. 3, WhiteWater Express will once again conduct its “Washes for Wishes” campaign and it is inviting all car wash operators to join in.

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🌅Good morning! In this issue of the Car Wash Daily News email newsletter, read about WhiteWater Express Car Wash’s campaign to raise money for Make-A-Wish this summer - one it hopes other car washes will join.

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Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by The Vita Agency — Let’s Drive More Business Your Way.

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🔦TODAY’S SPOTLIGHT🔦

Calling all car washes: WhiteWater Express leads Make-A-Wish campaign charge

Following a successful inaugural effort last year, WhiteWater Express Car Wash will launch a second “Washes for Wishes” campaign next month – but this time, it doesn’t want to go alone.

The initiative is designed to bring together car washes across the country to raise donations for children in need through a partnership with Make-A-Wish.

WhiteWater Express launched the first “Washes for Wishes” campaign in July 2024. For one month, it donated $1 for every unlimited membership plan sold. The campaign raised over $50,000 for six Make-A-Wish chapters.

Read more here.

➥ SUMMARY

From June 20 through Aug. 3, WhiteWater Express Car Wash will once again conduct its "Washes for Wishes" campaign and it is inviting all car wash operators to join in.

TOGETHER WITH THE VITA AGENCY

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From operators to vendors, suppliers to service providers, we help car wash industry leaders grow and scale with confidence.


📩 Let’s Drive More Business Your Way!

*Please see the advertising disclosure at the bottom of this newsletter.

✂️SHORTCUTS✂️

   Editor’s Picks 👇

  • Cheetah Clean Auto Wash to open new Nashville site in late summer: Cheetah Clean Auto Wash will open a new site in Nashville, Tennessee, later this summer after finalizing an acquisition. The new site is located at 1713 West End Ave. and previously operated as Wash Me Express Car Wash. The acquisition was finalized earlier this month. The location will mark the 13th for Cheetah Clean, which also has two additional sites in Nashville, and 10 in in the state of Kentucky. Read more here.

   Express Hits  🎯 

  • Tidal Wave Auto Spa, one of the nation’s fastest-growing express car wash companies, is celebrating the grand opening of its newest location in Mason, Ohio. The site is offering free premium car washes through June 4. Additionally, any new customer that purchases an unlimited wash membership during this time will receive their first month for only $9.97. Tidal Wave Auto Spa, founded over 20 years ago in Thomaston, Georgia has 295 express wash locations sprawling 30 states, including three Ohio locations.

  • The Lancaster (California) Planning Commission recently signed off on a redesigned car wash and retail development that was initially approved in 2023. Commissioners voted unanimously to approve a conditional use permit which updates the original site plan by shifting the car wash location. The change opens up more space for cars to line up on-site. The updated plan includes a 3,823-square-foot car wash tunnel, 1,950-square-foot retail tenant building and landscaping and street improvements.

  • The Birmingham (Alabama) City Council is considering whether to extend a moratorium on new business licenses for automated car washes. A public hearing has been set for June 10. The moratorium, initially enacted in March 2024, was put in place to address concerns raised by the city regarding an influx of car washes. Local residents have spoken out at public hearings previously, raising concerns about increased congestion and noise associated with car washes.

    👉 More updates here.

   Making Waves Around the World  🌊 

  • Saudia Arabia car care product market expected to expand: According to a recent report by the IMARC Group, the car care product market in Saudi Arabia reached $117 million in 2024. The market is expected to reach $158.77 million by 2033, exhibiting a compound annual growth rate of 3.10 percent between 2025 and 2033. The market is experiencing significant trends related to the rise in automotive ownership, the increasing knowledge of vehicle maintenance, and the premiumization of car aesthetics. Citizens are also becoming proactive in protecting their vehicle appearance and function with the modernization of infrastructure and urban mobility in the Kingdom.

    👉 More updates here.

   What’s Coming Up  📅

  • 12th Women in Carwash Conference: The biannual conference’s second event of the year is set for Jun 8-10, 2025, at The Charter Hotel in Seattle, Washington. The three-day event includes presentations, hands-on workshops, discussion groups, open forums, networking opportunities, and entertaining experiences. More info here.

  • Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.

  • Sunshine Expo 2025: The Florida Petroleum Marketers Association’s annual event is July 28-30, 2025, at the Ocean Center in Daytona Beach, Florida. More info here.  

  • Leadership Worth Following Growth Summit: The LWF’s Growth Summit, designed to bring together car wash professionals committed to growth, impact and authentic leadership, is Sept. 22-23, 2025, in Denver, Colorado. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

  • Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

  • NACS Show 2025: The National Association of Convenience Stores trade show, scheduled for Oct. 14-17, 2025, Chicago, Illinois, brings together convenience and fuel retailing industry professionals for learning, buying and selling and networking. More info here.

  • SEMO Show 2025: The Specialty Equipment Market Association’s annual automotive industry tradeshow is Nov. 4-7, 2025, at the Las Vegas (Nevada) Convention Center. Read more here.

  • ICA 2026 The Car Wash Show: The International Carwash Association’s premier event is set for May 11-13, 2026, in Nashville, Tennessee. More info here.

❓DID YOU KNOW❓

According to a recent report by Market Research Intellect, the global car wash software market was valued at $1.2 billion in 2023 and is projected to expand to $3.4 billion by 2032.

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.