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How to sell 10,000 car wash memberships in one year at one car wash site

Hitting 10,000 plus memberships sold in a single year at one location was not magic. It was not luck. It was a relentless, system-driven obsession with value, conversion, and retention.

Shine brightest with all the dirt from the Car Wash industry

TOGETHER WITH

YOU NEED A BETTER TRASH COMPANY

🌅Good morning! In this issue of the Car Wash Daily News email newsletter, read about how Michael Bates of Momentum Car Wash Specialists LLC sold more than 10,000 car wash memberships in one year at one site. He also offers tips for others to repeat his success.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter. At a later date, as a paid subscriber, you would be able to maintain full access. At that time, only short teasers and summaries will be available in the newsletter and on the Website without a subscription.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you enjoy reading.

Jim Utter
Director of Journalism/Editor in Chief
Car Wash Daily News

Today's issue is sponsored by Waste Alternatives — You Need A Better Trash Company.

👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].

🔦TODAY’S SPOTLIGHT🔦

How to sell 10,000 car wash memberships in one year at one car wash site

Let me be brutally honest. Hitting 10,000 plus memberships sold in a single year at one location was not magic. It was not luck. It was a relentless, system-driven obsession with value, conversion, and retention.

Forget fluffy theories. This is the gritty, real-world blueprint of how we did it.

Read more here.

CAR WASH SPECIALISTS, LLC

➥ SUMMARY

Hitting 10,000 plus memberships sold in a single year at one location was not magic. It was not luck. It was a relentless, system-driven obsession with value, conversion and retention.

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*Please see the advertising disclosure at the bottom of this newsletter.

✂️SHORTCUTS✂️

   Editor’s Pick 👇

  • Dash Car Wash expansion in Southwest underway in the Phoenix Valley: Dash Car Wash’s expansion plans for the Southwest United States are already well underway in the Phoenix Valley. With intentions of opening over a dozen near locations in the Phoenix area this year, Dash Car Wash has already expanded it footprint with the opening of four sites – in Peoria, Surprise East, Pebblecreek and most recently Glendale. Formerly known as 3 Minute Express, the Peoria, Surprise East and Pebblecreek locations have been reimagined and rebranded into Dash Car Wash sites. Read more here.

   Express Hits  🎯 

  • Clean Express Auto Wash is celebrating the grand opening this month of its newest location in Macedonia, Ohio. Through June 22, customers will receive a complimentary “Ceramic 4 Ultra” signature wash (normally $22). For each new membership purchased during the grand opening, Clean Express will donate $10 to Fostering Hope, a nonprofit that supports youth in Northeast Ohio’s foster care and residential treatment system. Clean Express is part of Express Wash Concepts, which operates in six states under five brands.

  • WashU Car Wash has opened its newest location at 311 E. Loop Dr. in Wheaton, Illinois. It marks the company’s 11th site in the Chicagoland area and 13th overall for the brand. The new location offers a combined approach to exterior and interior auto cleaning with state-of-the-art tunnel experience and numerous amenities free of charge. The facilities include vacuum stalls, mat cleaners, compressed air, towels and cleaning spray.

  • A grand opening was held last week for the newest Big Dan’s Car Wash, which is located at 950 Academy Dr. in Kissimmee, Florida. It’s the 25th site opened for Big Dan’s and third in the city. Big Dan’s, based in Georgia, was founded in 2020 and offers three different unlimited membership plans. Among the free amenities available are vacuums, microfiber towels, compressed air, window cleaner, interior cleaner, mat cleaner and air fresheners.

    👉 More updates here.

   Making Waves Around the World  🌊 

  • New minimum wage rules for car wash operators in Australia: The Australian Car Wash Association recently highlighted important wage and superannuation updates following the Fair Work Commission's 2025 Annual Wage Review Decision, confirming a 3.5 percent increase to the National Minimum Wage and all Modern Award classifications. These changes will affect most employers beginning on July 1. The Vehicle Repair, Services and Retail Award 2020 covers most car wash staff. Due to structural complexities, the final wage tables for this Award are still pending and expected to be released in the coming weeks. These changes carry legal obligations and significant penalties for non-compliance. 

    👉 More updates here.

  What’s Coming Up  📅

  • Sunshine Expo 2025: The Florida Petroleum Marketers Association’s annual event is July 28-30, 2025, at the Ocean Center in Daytona Beach, Florida. More info here.  

  • Leadership Worth Following Growth Summit: The LWF’s Growth Summit, designed to bring together car wash professionals committed to growth, impact and authentic leadership, is Sept. 22-23, 2025, in Denver, Colorado. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

  • Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

  • NACS Show 2025: The National Association of Convenience Stores trade show, scheduled for Oct. 14-17, 2025, Chicago, Illinois, brings together convenience and fuel retailing industry professionals for learning, buying and selling and networking. More info here.

  • SEMO Show 2025: The Specialty Equipment Market Association’s annual automotive industry tradeshow is Nov. 4-7, 2025, at the Las Vegas (Nevada) Convention Center. Read more here.

  • SCWA Convention & Expo 2026: The Southwest Car Wash Association’s annual “First Big Car Wash Show of Year” will be held Feb. 25-27, 2026, at the Fort Worth (Texas) Convention Center. More info here.

  • ICA 2026 The Car Wash Show: The International Carwash Association’s premier event is set for May 11-13, 2026, in Nashville, Tennessee. More info here.

❓DID YOU KNOW❓

According to a recent report by Growth Share Dynamics, the global car wash point-of-sale (POS) market is estimated to $2.9 billion by grow to 2030, with a compound annual growth rate of 8.5 percent (2024 to 2030).

✍️ WE’RE HIRING ✍️

Car Wash Daily News is seeking a highly motivated, results-driven B2B Sales Representative to spearhead our growth in the rapidly evolving car wash industry. This is an exciting opportunity for an ambitious sales professional to make a tangible impact at an emerging digital media platform committed to delivering high-value content to car wash professionals, suppliers and industry stakeholders. More information here. 

🤝 To advertise with Car Wash Daily News, email [email protected] 

Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.