👋Good morning! This week marks the kickoff of the Car Wash Daily News email newsletter, designed to keep you up to date on the latest news, trends and technologies in the growing car wash industry.

We’ll be talking to veterans of the industry for their insight into building successful businesses but also to newcomers who may have fresh ideas and perspectives, the vendors that serve them all and the driving force of any the business - the customers.

👉To give you an idea of what the newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you’ll keep on reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by NXT — Helping You Secure Your NXT Payment.

👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].

🔦TODAY’S SPOTLIGHT🔦

Is the pulse slowing on car wash industry expansion?

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✂️SHORTCUTS✂️

  Editor’s Picks 👇

• What works or doesn’t in customer acquisition: Customer acquisition is a vital component of any successful car wash business. In a highly competitive and rapidly evolving industry, understanding how to attract and retain customers is essential. In August, Carwash.com conducted a comprehensive survey to delve deeper into the strategies car wash owners use to acquire new customers. The DRN Customer Acquisition Survey, published earlier this month, examined key trends, challenges, and technologies shaping the industry’s marketing efforts. The findings revealed intriguing insights, offering a behind-the-scenes look at what works—and what doesn’t—in customer acquisition. Let’s explore four critical takeaways from the survey and the questions they raise. Read more here.

• Prehistoric marketing techniques: A new car wash location which opened in Frisco, Texas, over the summer, Dino Clean, has a certain Jurassic Park-feel to it with a dinosaur theme. Not only is there a small park with dinosaur statues but the car wash tunnel fully embraces the motive. Raptor statues spit water at cars as they enter, there are dinosaur wall sculptures, dinosaur art and dinosaurs projected on the car’s windshield and roof during the process. Read more here.

  Express Hits 🎯

• Andover Properties, which acquired Squeeky’s Car Wash in St. Petersburg, Florida, last year, is rebranding and expanding. Two new Squeeky’s locations are planned for Little River, South Carolina, and Tampa, Florida. Both sites will undergo significant renovations to elevate the brand experience.

• Mammoth Holdings LLC, ranked among the Top 10 Largest Car Wash Companies by Car Wash Advisory, announced the opening of a Silverstar Car Wash in Des Moines, Iowa. This marked the 33rd location under the Silverstar brand and further strengthens Mammoth’s position in the market.

• Tidal Wave Auto Spa recently debuted two new locations in Fairfield Township, Ohio, and Princeton, West Virginia. Fairfield Township represents the company’s first express car wash in Ohio, marking Tidal Wave’s presence in 30 U.S. states.

  👉 More updates here.

  Making Waves Around the World 🌊

• Car wash changes a community: In the small village of Mauluma in Nzhelele (located in the region of Limpopo, South Africa) one man’s vision is changing lives. Ndiitwani Rerani has turned a simple car wash into a place of opportunity, bringing hope and jobs to his community. Growing up in Mauluma, Rerani learned about business from his father, a farmer and entrepreneur. Watching his father work hard, he dreamed of one day doing something that would make a difference. After spending 15 years in the ICT industry, Rerani decided it was time to return to his roots and build something meaningful. His journey began with a car wash. Read more here.

  What’s Coming Up  📅

• ROADMAP: The three-day “ROADMAP” event, developed by the International Carwash Association specifically for industry leaders and set for Dec. 11-13 in Austin, Texas, provides access to C-suite professionals and unique ways to highlight the value of your solutions. More info here.

• Women in Car Wash Conference: The 11^th bi-annual Women in Carwash Conference is scheduled for Jan. 19-21, 2025, at the Mills House Charleston in Charleston, S.C. The three-day event includes presentations, hands-on workshops, discussion groups, open forums, networking opportunities, and entertaining experiences. More info here.