• Car Wash Daily News
  • Posts
  • More car wash discussion with Champion Xpress Carwash CEO Trey Merchant

More car wash discussion with Champion Xpress Carwash CEO Trey Merchant

In the final part of the interview, Merchant talks about the company’s biggest challenge, what sets Champion apart from its competitors and its keys to successful marketing.

Shine brightest with all the dirt from the Car Wash industry

TOGETHER WITH

Let’s Drive More Business Your Way

👋Good morning! In this issue of the Car Wash Daily News email newsletter, we present the final part of our conversation with Champion Xpress Carwash CEO Trey Merchant on a variety of topics related to the car wash industry.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you enjoy reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by The Vita Agency — Let’s Drive More Business Your Way.

👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].

🔦TODAY’S SPOTLIGHT🔦

More car wash discussion with Champion Xpress CEO Trey Merchant

It was just a few months ago that Champion Xpress hit an important milestone with the opening of its 50th site and just this month entered its sixth state with a location in Maryville, Missouri.

Leading the charge is Champion co-founder Trey Merchant, who returned as CEO of the express car wash company last year after serving in the role for its first six years since its founding in 2015.

Champion currently ranks as the 26th largest car wash company by Car Wash Advisory with more than 55 locations.

Car Wash Daily News recently spent some time with Merchant discussing several topics regarding the car wash industry. Today we present the final part of the interview, tackling issues such as the company’s biggest challenge, what sets Champion apart from its competitors and its keys to successful marketing.

Read more here.

➥ SUMMARY

"I've got to figure out how to be consistent every day for every customer." - Champion Xpress Carwash CEO Trey Merchant

TOGETHER WITH THE VITA AGENCY

Power Up Your Car Wash Business with The Vita Agency! 


Whether you own a car wash, supply chemicals, or provide industry services, standing out in this competitive market is key. The Vita Agency specializes in marketing strategies tailored for the car wash industry, helping businesses like yours:


Reach More Customers with SEO & Google Ads

Boost Sales & Leads with Targeted Digital Campaigns

Strengthen Your Brand with Expert Content & Social Media

Retain Clients & Increase Loyalty with Email & SMS Marketing


From operators to vendors, suppliers to service providers, we help car wash industry leaders grow and scale with confidence.


📩 Let’s Drive More Business Your Way!

*Please see the advertising disclosure at the bottom of this newsletter.

✂️SHORTCUTS✂️

  Editor’s Picks 👇

  • El Car Wash donates $25k to AdventHealth as part of grand opening: El Car Wash, Florida’s largest and fastest-growing car wash operator, recently celebrated the opening of its newest location in Lake Nona, Florida, bringing its car wash experience to the Orlando area. In the company’s continued commitment to giving back to the community, El Car Wash presented a $25,000 donation to AdventHealth in support of pediatric cancer research. AdventHealth officials were in attendance to receive the check. Read more here.

  Express Hits  🎯 

  • A woman was sent to the hospital after she was run over at a car wash by her husband at the Splash Car Wash in Plattsburgh, N.Y., on Wednesday, according to WCAX Channel 3. The couple arrived at the gate of the car wash, the woman got out near the kiosk and her husband accidentally hit the gas, running her over. She was listed in stable condition.

  • A new Buddy Bear Car Wash location recently opened in Chicago Ridge, Illinois, on a site which recently housed a flower shop and greenhouses. The Chicago Ridge location, across from Holy Sepulchre Cemetery at Austin Avenue, is the latest in Buddy Bear’s expanding chain. The company now has nine locations in Chicago and seven in the suburbs, including Bellwood, Berwyn, Broadview, Calumet City and Maywood.

  • The city council and planning commission of Gaithersburg, Maryland, will meet in March for a joint public hearing on the proposed development of an Auto Spa Express Car Wash on the site of the former Ziki Japanese Steakhouse. WLR Automotive Group first presented the idea in June 2023 for a 5,106 square-foot car wash facility. The existing car wash located on the adjacent Fields Road site will be discontinued thus resulting in no overall increase in the number of car washes in the area. 

  • A new retro-modern road stop is coming to Atascadero, California, called the Coastal Pit Stop which will feature a gas and electrical vehicle power station, convenience store and car wash. The main building will feature Googie-style architecture and include a 70-foot full-service car wash. Coastal Pit Stop should be open by September.

    👉 More updates here.

  Making Waves Around the World  🌊 

  • Dutch car wash operator adds EV charger to its Amsterdam site: Dutch car wash operator Loogman Carwash has established an electric vehicle (EV) charger at its Tank & Wash location in Amsterdam, The Netherlands. The company installed the equipment in its vacuum area, featuring two charging points that have a power output of up to 200 kW each. All common charging cards and charging tokens are accepted and the service is only available after washing the car and not sold separately. Loogman currently operates nine locations across the Randstad region in the Netherlands. The company offers total car care solutions with do-it-yourself car wash stalls and vacuum plazas. Read more here.

  What’s Coming Up  📅

  • Convenience U CARWACS Show 2025: The Convenience U CARWACS Show – Canada’s largest convenience, gas and car wash industry event – is set for March 4-5, 2025, at the International Centre Hall 5 in Mississauga, Ontario. More info here.  

  • APEC 2025: The leading conference in North America for power electronic professionals will take place March 16-20, 2025, at the Georgia World Congress Center in Atlanta, Georgia. More info here.

  • Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.

  • ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

❓DID YOU KNOW❓

According to Fortune Business Insights, the average ticket price for car wash services is $15.

🤝 To advertise with CW Daily News, email [email protected] 

Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.