More car wash discussion with Whistle Express CEO Jose Costa

In the final part of the interview, Costa talks about what sets the company apart from its competitors, the likelihood of consolidation and municipal limits on car wash expansion.

Shine brightest with all the dirt from the Car Wash industry

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👋Good morning! In this issue of the Car Wash Daily News email newsletter, we present the final part of our conversation with Whistle Express Car Wash CEO Jose Costa on a variety of topics relevant to the car wash industry.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - into early January. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you keep reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

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🔦TODAY’S SPOTLIGHT🔦

More car wash discussion with Whistle Express CEO Jose Costa

Just over a year ago, Magnolia Wash Holdings announced it had rebranded as Whistle Express Car Wash, unifying more than 100 car wash locations under one brand.

Leading the change was CEO Jose Costa, who joined the company in spring 2022 after tenures at Bojangles Restaurants and Driven Brands.

Whistle currently ranks as the 10th largest car wash company by Car Wash Advisory with more than 150 locations.

CW Daily News recently spent some time talking with Costa about several topics regarding the car wash industry. In the final part of the interview, Costa talks about what sets the company apart from its competitors, the issue of consolidation and municipal limits on car wash expansion.

Read more here.

➥ SUMMARY

In the final part of our interview with Whistle Express Car Wash CEO Jose Costa, he talks about what sets the company apart from its competitors, consolidation and municipal limits on car wash expansion.

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✂️SHORTCUTS✂️

  Editor’s Picks 👇

  • Make car washes part of your regular routine: Regular car washes do much more than leave your car looking like new, they are an important part in maintaining its value and longevity. Ridding your car of harmful elements from city streets, off-road adventures or bad weather prevents damage that can build up over time. Like anything, incorporating an activity into your regular routine makes it that much easier to remember - and in this case - the consistent cleaning helps your vehicle’s health. Other areas in benefits are a car’s resale value and preventing long term damage. A recent article on the site CountryGoing.com tackles the issues well. Read more here.

  Express Hits  🎯 

  • The Squeaky Clean Car Wash in Ithaca, N.Y., plans to add two automated cashier kiosks which its hopes will streamline transactions, including allowing its Unlimited Wash Club owners to complete a wash more quickly. The City of Ithaca’s planning board but sign off on the plan before the upgrade is made.

  • A regional, family-owned car wash business has expanded with three new locations in Fort Wayne, Indiana. Drive & Shine first opened in South Bend nearly 30 years ago and now has 20 locations throughout southern Michigan and northern Indiana.

  • The city of Lynchburg, Va., confirmed a new Take 5 Car Wash will eventually open on the site of a former Honda car dealership on Old Forest Road. The plan for the renovated site includes vehicle stacking lanes, self-pay stations, and vacuum stations. There is no timeline for an opening.

    👉 More updates here.

  Making Waves Around the World  🌊 

  • New tech debuts in Saskatoon car wash: A new car wash featuring more environmentally friendly cleaning options recently opened in Saskatoon, the largest city in the Canadian province of Saskatchewan. The owner of the Orange Car Wash says the technology used inside his touchless auto car wash – which features oscillating nozzles – is the first of its kind in the province. The wash also utilizes about 43 gallons of water per vehicle. The wash recycles much of its water and utilizes biodegradable products. Read more here.

  What’s Coming Up  📅

  • Women in Car Wash Conference: The 11th bi-annual Women in Carwash Conference is scheduled for Jan. 19-21, 2025, at the Mills House Charleston in Charleston, S.C. More info here.

  • AHR Expo: More than 1,800 HVACR exhibitors are expected at the AHR Expo Feb. 10-12, 2025, at the Orange County Convention Center in Orlando, Florida. More info here.

  • Southwest Car Wash Association: The organization will hold its annual convention and expo Feb. 26-28, 2025, at the Fort Worth (Texas) Convention Center. More info here.

  • Convenience U CARWACS Show 2025: The Convenience U CARWACS Show – Canada’s largest convenience, gas and car wash industry event – is set for March 4-5, 2025, at the International Centre Hall 5 in Mississauga, Ontario. More info here.  

  • APEC 2025: The leading conference in North America for power electronic professionals will take place March 16-20, 2025, at the Georgia World Congress Center in Atlanta, Georgia. More info here.

  • Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.

  • ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

❓DID YOU KNOW❓

From ParadiseCarWash.Net, about 20% of drivers have not cleaned their cars in the last three months, and about 10% can’t remember if they have ever cleaned their vehicles!

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.