New York State AG halts "discriminatory" Passover car wash promotion

The OAG opened an investigation into Super 4 Seasons in April 2024 after receiving complaints the car wash was charging Jewish customers $169 for a service otherwise available for $47.

Author

Jim Utter
April 02, 2025

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👋Good morning! Read about how the New York State Attorney General’s office shut down a “discriminatory” car wash promotion targeting Jewish customers in this issue of the Car Wash Daily News email newsletter.

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🔦TODAY’S SPOTLIGHT🔦

New York State AG halts "discriminatory" Passover car wash promotion

The New York State Attorney General’s Office announced this week it has stopped the Super 4 Seasons car wash company from offering a “discriminatory scam” that targeted Jewish customers preparing for Passover.

In the days leading up to Passover, many Jewish families clean their homes, cars, and other spaces to remove “chametz,” or leavened products.

An Office of the Attorney General (OAG) investigation, opened in April 2024, found that in the weeks leading up to the holiday, Super 4 Seasons, located in Spring Valley, New York, advertised a “Passover Special” cleaning promotion targeting Jewish customers, charging them $169 for a service that was otherwise available for $47. 

Read more here.

➥ SUMMARY

During the investigation, the OAG found Super 4 Seasons had promoted Passover-specific services dating to at least 2018 and in the weeks leading up to Passover, Jewish customers were routinely denied access to standard pricing.

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✂️SHORTCUTS✂️

   Editor’s Picks 👇

  • Hybrid-cloud wash management technology is driving industry’s future: Car wash technology is more flexible, accessible and efficient than ever with hybrid-cloud architecture, which leverages the strengths of both on-premises and cloud-based computing environments. Backed by hybrid-cloud architecture, DRB’s Patheon+ is an all-in-one solution to drive retail traffic, increase memberships, reduce churn and scale a car wash business. Operators receive native remote access, reliable operation, third-part integrations, faster processing and instant updates. Read more here.

   Express Hits  🎯 

  • The Tawas City (Michigan) Planning Commission recently approved a proposed site plan for the construction of an automatic car wash on West Lake Street. The site will include an automatic wash (drive-thru), two manual wash bays and vacuuming stations. The planning commission’s unanimous approval of the site plan was contingent on changes to the parking area, to provide dedicated parking for employees. Construction is slated to begin soon.

  • Splash Car Wash has started construction on two new express washes in Newburgh and Nanuet in New York and one in Springfield, Massachusetts, with anticipated openings in the fall of 2025. Splash, based in Milford, Connecticut, recently opened its 67th location, including 42 in the state of New York.

  • Blast Off Car Wash & Detail recently opened in Sugar Land, Texas, in the Riverstone community on University Boulevard. The 7,000 square-foot site, built by Anchor Construction and Management, offers friction, touch free or combo express wash options and utilizes Motor City Wash Works equipment, the NXT Payment System and Euro Vac Vacuums. Detailing, ceramic coatings and interior cleaning are also available.

    👉 More updates here.

   Making Waves Around the World  🌊 

  • IMO Car Wash unlocks in-car payments for German network: IMO Car Wash Group has partnered with ryd to enable customers to purchase digital car wash tickets across 279 IMO locations directly via its partner’s app. This collaboration ensures nationwide coverage, offering both individuals and fleet operators access to the company’s network of car wash stations. “IMO Car Wash stands for innovation in car washing. With our own app, we have already set new standards for digital and convenient vehicle care. Integrating with ryd is the next logical step to make our digital services even more accessible to a wider audience,” said Carsten Karasch, Managing Director Germany at IMO. With this integration, users can now manage fueling, EV charging, and car washing from a single platform. Read more here.

   What’s Coming Up  📅

  • Upper Midwest Convenience Store and Energy Convention 2025: UMCS is a collaboration between FUELING MINNESOTA and FUELIowa trade associations and held April 7-9, 2025, in Saint Paul, Minnesota. More info here.

  • ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

  • 12th Women in Carwash Conference: The biannual conference’s second event of the year is set for Jun 8-10, 2025, at The Charter Hotel in Seattle, Washington. More info here.

  • Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

  • Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

  • NACS Show 2025: The National Association of Convenience Stores trade show, scheduled for Oct. 14-17, 2025, Chicago, Illinois, brings together convenience and fuel retailing industry professionals for learning, buying and selling and networking. More info here.

❓DID YOU KNOW❓

According to ItsAllGoodsInc.com, which provides market research in the C-store industry, studies indicate that increasing car wash customer retention by just 5 percent leads to a 25 percent increase in profits.  

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