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- San Diego-based Soapy Joe’s Car Wash expands to 25 sites
San Diego-based Soapy Joe’s Car Wash expands to 25 sites
Voted the “Best Car Wash in San Diego,” four years in a row, Soapy Joe’s remains committed to serving the San Diego community.
TOGETHER WITH

Let’s Drive More Business Your Way
🌅Good morning! In this issue of the Car Wash Daily News email newsletter, read about the expansion of Soapy Joe’s Car Wash to 25 sites in the San Diego, California, metropolitan area.
👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter. At a later date, as a paid subscriber, you would be able to maintain full access. At that time, only short teasers and summaries will be available in the newsletter and on the Website without a subscription.
We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you enjoy reading.
Jim Utter
Director of Journalism/Editor in Chief
CW Daily News
Today's issue is sponsored by The Vita Agency — Let’s Drive More Business Your Way.
👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].
🔦TODAY’S SPOTLIGHT🔦
San Diego-based Soapy Joe’s Car Wash expands to 25 sites
Soapy Joe’s Car Wash recently opened its 25th location with a new site in San Diego County, California.
The site, at 6019 Pasel Del Norte in Carlsbad, held a grand opening celebration last week, which not only included free car washes but also free limited-edition “Soapy plushies” to every 25th car that visited.
“By expanding our footprint, we’re showing the San Diego community that what we mean when we say we’re invested in their lives,” Soapy Joe’s COO Isaac G. Lee said.
Read more here.

➥ SUMMARY
"We're not like every other car wash - we surprise and delight our customers every time they're onsite and that is what we're known for." - Isaac G. Lee, COO of Soapy Joe's Car Wash
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*Please see the advertising disclosure at the bottom of this newsletter.
✂️SHORTCUTS✂️
Editor’s Pick 👇
AquaShine Express Car Wash to celebrate its newest location in Sarasota, Florida: AquaShine Express Car Wash has planned a day-long grand opening celebration on Friday for its newest location in Sarasota, Florida. In addition to a variety of activities planned at the new site at 1555 N Washington Blvd., AquaShine – known for its premium, eco-friendly express car wash services – will also help raise funds for a local non-profit. In a partnership with the All Star Children’s Foundation, AquaShine Express Car Wash will match all donations collected during Friday’s grand opening (which runs 8 a.m. to 6 p.m.). Read more here.
Express Hits 🎯
The Gary (Indiana) Common Council recently approved a special use permit for a car wash and used auto dealership at 5800-06 W. 5th Ave. A special use permit would allow the owner to use the property outside its traditional zoning restrictions, which was originally BE-1 (shopping centers or large stores). The owner’s application was approved by the Board of Zoning Appeals last month. The property had previously been used as a gas station.
Mister Car Wash recently celebrated the grand opening of its newest location in Denver, Colorado. The new, state-of-the-art location joins Mister’s growing presence in Colorado, where the company already operates 10 locations in cities including Colorado Springs, Aurora, and Pueblo. The Denver opening is the company’s first in the state’s largest city. Headquartered in Tucson, Arizona, Mister Car Wash operates over 500 locations and has North America’s largest car wash subscription program.
The newest location of Cave Wave Car Wash recently opened in Longview, Texas. The site is impressive, with a 180-foot over/under conveyor, Petit 360-T system, 18 MacNeil brushes, 48 TSS LED lights and 27 VacuTech Detail valets. This is the company’s third location, with its others in Paris and Texarkana, Texas. The wash includes a Basic Wave Package, Tri Color Falls, tire and wheel cleaner, clear coat protection and high-pressure side blasters.
👉 More updates here.
Making Waves Around the World 🌊
Adam Green appointed president of IMO Car Wash Group Ltd: Adam Green, who first joined IMO Car Wash Group in 2019, was recently named president of the company, which is based in High Wycombe, United Kingdom. Following Driven Brands’ acquisition of IMO (a global provider of car wash systems) in 2020, Green moved from UK Operations Director to Managing Director. In 2024, he was appointed COO. With prior executive experience at Orange and Starbucks, Green’s leadership has emphasized performance, culture, and team development. During Green’s tenure at IMO, the company has expanded its service offerings with much success.
👉 More updates here.
What’s Coming Up 📅
12th Women in Carwash Conference: The biannual conference’s second event of the year is set for Jun 8-10, 2025, at The Charter Hotel in Seattle, Washington. The three-day event includes presentations, hands-on workshops, discussion groups, open forums, networking opportunities, and entertaining experiences. More info here.
Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.
Sunshine Expo 2025: The Florida Petroleum Marketers Association’s annual event is July 28-30, 2025, at the Ocean Center in Daytona Beach, Florida. More info here.
Leadership Worth Following Growth Summit: The LWF’s Growth Summit, designed to bring together car wash professionals committed to growth, impact and authentic leadership, is Sept. 22-23, 2025, in Denver, Colorado. More info here.
Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.
Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.
NACS Show 2025: The National Association of Convenience Stores trade show, scheduled for Oct. 14-17, 2025, Chicago, Illinois, brings together convenience and fuel retailing industry professionals for learning, buying and selling and networking. More info here.
SEMO Show 2025: The Specialty Equipment Market Association’s annual automotive industry tradeshow is Nov. 4-7, 2025, at the Las Vegas (Nevada) Convention Center. Read more here.
ICA 2026 The Car Wash Show: The International Carwash Association’s premier event is set for May 11-13, 2026, in Nashville, Tennessee. More info here.
❓DID YOU KNOW❓
HEM set a world record by completing 10,199 car washes in under eight hours in Germany in June 2024, surpassing the previous record of 7,197. The event offered washes at five euros.
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