Shine & Drive expanding its quest to match car buyers with car washes

The customized car wash program gives car dealers the ability to provide car washes to new buyers through use of a mobile app.

Author

Jim Utter
March 17, 2025

Shine brightest with all the dirt from the Car Wash industry

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👋Good morning! In this issue of the Car Wash Daily News email newsletter, read how Shine & Drive is providing car buyers the opportunity to leave their dealership not only with a new vehicle, but a car wash membership as well.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you enjoy reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

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🔦TODAY’S SPOTLIGHT🔦

Shine & Drive expanding its quest to match car buyers with car washes

Fresh off the purchase of a new vehicle, what customer wouldn’t want the ability to maintain that new car clean, if only for a while?

Shine & Drive is a customized car wash program that connects car wash operators to car dealerships with the result being car buyers having the opportunity to walk away with courtesy car washes or even memberships.

For the maximum benefit, Shine & Drive needs growing participation from car wash companies as well as dealers. Dealers don’t want to provide courtesy washes or memberships to customers who then must go well out of their way to use them.

“So, we started in the Midwest and now into Texas and also on the East Coast,” Peter Macaluso, one of the company’s agents heading its national expansion, told Car Wash Daily News. “We’re starting to branch out.”

Read more here.

➥ SUMMARY

The customized car wash program gives car dealers the ability to provide car washes to new buyers through the use of a mobile app.

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✂️SHORTCUTS✂️

   Editor’s Picks 👇

  • LUV Car Wash adds additional Los Angeles location with acquisition: LUV Car Wash has added another location in Los Angeles, California, with its recent acquisition of Green Forest Express. The Green Forest Express location will undergo significant modernization efforts, including the installation of state-of-the-art equipment and environmentally friendly features designed to enhance efficiency and sustainability. The upgrades align with LUV Car Wash’s mission to deliver fast, convenient, and eco-conscious car wash solutions. Read more here.

   Express Hits  đŸŽŻ 

  • Wonder Wash Auto Spa & Express Lube in Yorktown Heights, New York, has been named Best Car Wash/Detailing in Westchester County in the 2024 Daily Voice Readers’ Choice Awards. Wonder Wash is a full-service auto spa and offers comprehensive detailing, express lube services, and hand-applied treatments to protect a car’s finish. The site is locally owned and operated since 2011.

  • Garry Ridge, former WD-40 chairman and CEO, has been named the keynote speaker for the 35th Northeast Regional Carwash Convention, scheduled for Oct. 7 at the Atlantic City (N.J.) Convention Center. Ridge was named by Inc. Magazine as one of the world’s Top 10 Most Admired CEOs when he served in that role for 25 years. Ridge, the founder and CEO of The Learning Moment, has also co-authored “Helping People Win at Work: A Business Philosophy Called, ‘Don’t Mark My Paper, Help Me Get an A’” with leadership expert Ken Blanchard.

  • The owner of a lot purchased for $5 million in December on U.S. 280 in Birmingham, Alabama, plans a New Day Car Wash location on the property. The lot is the former home of Lloyd’s Restaurant and construction of the car wash site is already underway. New Day Car Wash currently has two locations in operation in the Birmingham area and three more with plans to open soon, including the site on U.S. 280.

    👉 More updates here.

   Making Waves Around the World  đŸŒŠ 

  • 1118 AutoSpa elevates customer experience with JBL sound system: 1118 AutoSpa, a premier auto detailing and car wash facility in ParaĂąaque, the Philippines, has incorporated the JBL Professional solutions sound system, setting a new standard for both customer experience and staff communication. The project was completed by Lyric Piano and Organ Corporation, which served as both the distributor and integrator of the installation. 1118 AutoSpa sought an audio solution that would provide an immersive sound environment for customers and seamless communication for staff. In the car wash area, the choice of JBL Control 25-1 speakers proved to be a practical solution for managing the challenges posed by high humidity and constant exposure to water. Read more here.

   What’s Coming Up  đŸ“…

  • Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.

  • Midwest Petroleum & C-Store Tradeshow 2025: With over 300 exhibitors, “M-PACT” will showcase the latest products, services and technologies April 1-3 at the Indiana Convention Center in Indianapolis, Ind. More info here.

  • Upper Midwest Convenience Store and Energy Convention 2025: UMCS is a collaboration between FUELING MINNESOTA and FUELIowa trade associations and held April 7-9, 2025, in Saint Paul, Minnesota. More info here.

  • ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

  • Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

  • Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

❓DID YOU KNOW❓

According to ItsAllGoodsInc.com, which provides market research in the C-store industry, successful car wash operators report that 55-65 percent of total revenues come from membership fees, requiring just 3,000 to 4,000 members per location.

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.