👋Good morning! Find out how a Midwest car wash operator, Silverstar Car Wash, is using college athletes to grow its business in this issue of the Car Wash Daily News email newsletter.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you enjoy reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by NXT — Helping You Secure Your NXT Payment.

👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].

🔦TODAY’S SPOTLIGHT🔦

Silverstar Car Wash gaining exposure through college NIL offerings

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✂️SHORTCUTS✂️

   Editor’s Picks 👇

• 2025 edition of SCWA Convention & EXPO a ‘fabulous’ event: Organizers of the 2025 edition of the Southwest Car Wash Association Convention & EXPO included a record EXPO area and diverse group of attendees. The SCWA said those in attendance at the event last week in Fort Worth, Texas, came from 46 different states and several foreign countries, including Mexico, Canada, Finland, the Netherlands, the Virgin Islands and Germany. “I am always amazed to see the excitement and enthusiasm of all the attendees and exhibitors,” SWCA President Jeff Blansit said in a statement. Read more here.

   Express Hits  🎯 

• Tidal Wave Auto Spa will celebrate the grand opening of its newest location in Early, Texas, with free premium car washes on Wednesday. Any new customer that purchases a Tidal Wave Clean Club unlimited wash membership during the week will receive the first month of unlimited washes for only $9.97. Tidal Wave has 289 express wash locations across the country, with 19 Texas locations.

• Links Car Wash has continued its expansion in Florida with the acquisition of a new development property at 4089 S Goldenrod Rd. in Orlando. This marks the Charlotte, N.C.-based company’s third Orlando location. The new site is set to break ground in early 2025. “Bringing a third location to Orlando is an exciting milestone for us,” said Ryan Hanks, founder and CEO of Links. “We look forward to welcoming customers at this new location and continuing to grow our presence in Florida.” 

• A new Super Star Car Wash location is expected to open in September in the Dallas-Fort Worth, Texas, area on North Tarrant Parkway. The site will offer self-service and full-service detailing and provide complimentary vacuums, mat cleaners, microfiber towels, air blasters and tire inflation hoses. Super Star, which operates in Arizona, California, Colorado and Texas, has more than 20 locations in the DFW area.

• Pony Express Car Wash recently opened its newest facility in Rexburg, Idaho. The operators have developed a unique water conservation program that washes vehicles with plenty of water while minimizing the use of fresh water. It’s the sixth Pony Express to open in eastern Idaho. The first Pony Express opened in 2019 in Chubbuck. Since then, they have expanded to Idaho Falls, Ammon, Pocatello, Blackfoot and now Rexburg.

  👉 More updates here.

   Making Waves Around the World  🌊 

• Plans for proposed car wash rejected in Coulby Newham in UK: A proposed car wash in the Parkway Shopping Centre in Coulby Newham, a town in North Yorkshire, England, was recently rejected by the Middlesbrough Council planning officers. The authority cited an increase in vehicles obstructing the free flow of traffic as the reason for turning down the proposal. Plans were originally submitted in November and December of last year and included a car wash, an office area for staff and storage facility. The applicant can appeal against the decision to the Secretary of State but must do so within 12 weeks of the date of the refusal notice (Feb. 21). Read more here.

   What’s Coming Up  📅

• APEC 2025: The leading conference in North America for power electronic professionals will take place March 16-20, 2025, at the Georgia World Congress Center in Atlanta, Georgia. More info here.

• Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.

• Midwest Petroleum & C-Store Tradeshow 2025: With over 300 exhibitors, “M-PACT” will showcase the latest products, services and technologies April 1-3 at the Indiana Convention Center in Indianapolis, Ind. More info here.

• Upper Midwest Convenience Store and Energy Convention 2025: UMCS is a collaboration between FUELING MINNESOTA and FUELIowa trade associations and held April 7-9, 2025, in Saint Paul, Minnesota. More info here.

• ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

• Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.

• Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

• Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

❓DID YOU KNOW❓

Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.