Talking car washes with Whistle Express CEO Jose Costa

Today we present the first part of the interview, tackling the state of the industry, its headwinds and Whistle’s outlook for 2025.

Shine brightest with all the dirt from the Car Wash industry

TOGETHER WITH

HELPING YOU SECURE YOUR NXT PAYMENT

👋Good morning! In this issue of the Car Wash Daily News email newsletter, we present the first of a two-part conversation with Whistle Express Car Wash CEO Jose Costa on a variety of topics relevant to the car wash industry.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until the end of the month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you keep reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by NXT — Helping You Secure Your NXT Payment.

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🔦TODAY’S SPOTLIGHT🔦

Talking car washes with Whistle Express CEO Jose Costa

Just over a year ago, Magnolia Wash Holdings announced it had rebranded as Whistle Express Car Wash, unifying more than 100 car wash locations under one brand.

Leading the change was CEO Jose Costa, who joined the company in spring 2022 after tenures at Bojangles Restaurants and Driven Brands.

Whistle currently ranks as the 10th largest car wash company by Car Wash Advisory with more than 150 locations.

CW Daily News recently spent some time talking with Costa about several topics regarding the car wash industry. Today we present the first part of the interview, tackling the state of the industry, its headwinds and Whistle’s outlook for 2025.

Read more here.

➥ SUMMARY

In Part I of our interview with Whistle Express CEO Jose Costa, we tackle the state of the industry, its headwinds and his company's outlook for 2025.

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✂️SHORTCUTS✂️

  Editor’s Picks 👇

  • Does the Tesla Cybertruck have a car wash problem? Earlier this year, there were several reports about consumers complaining their Tesla Cybertruck developed problems following a regular car wash. Electric vehicles have many protections from water and the Cybertruck even has a dedicated ‘Car Wash Mode’, yet some owners were experiencing several hours of downtime. Even so, the owner’s manual specifically advises against taking the vehicle through an automatic car wash. CarBuzz took an in-depth look into this issue and provides some helpful tips on how best to keep your Cybertruck clean. Read more here.

  Express Hits  🎯 

  • Shark Bay Car Wash recently celebrated the grand opening of its first car wash location on a site in Valdosta, Ga. Shark Bay offers a 120-foot tunnel, free vacuums and interior cleaning products. The tunnel can’t be missed as it’s built like the mouth of a giant shark – teeth and all.

  • Mister Car Wash announced recently it was transferring its stock listing from the New York Stock Exchange to the Nasdaq Global Select Market. The voluntary transfer will take effect after the close of business on Dec. 31. Shares of Mister Car Wash are expected to begin trading on the Nasdaq when the market opens on Jan. 2, 2025. The shares will continue to be listed under the symbol MCW.

  • Tinley Park (Illinois) city officials will consider plans next month for a retail shopping center that would include a grocery store, car dealership and gas station with car wash. The town will need to annex property for the project, which covers about 72 acres. The village board will meet to discuss annexation, special use permits and plan approval on Jan. 7, 2025.

    👉 More updates here.

  Making Waves Around the World  🌊 

  • Car washes for buses in India: The Kerala State Road Transport Corporation (KSRTC) has introduced an automatic car wash system for cleaning buses. The first automatic bus washing unit is now operational on a trial basis at the Pappanamcode depot in Thiruvananthapuram, a city in Kerala, India. The new automated system is designed to clean buses in just three minutes. However, it only washes the sides of the bus, with the front, back, and interior still requiring manual cleaning by bus employees. The system consists of water-spraying nozzles and polythene brushes attached to two poles that move parallel to both sides of the bus. The poles move from the front to the rear of the bus. The bus is washed after moving through the system twice. Read more here.

  What’s Coming Up  📅

  • Women in Car Wash Conference: The 11th bi-annual Women in Carwash Conference is scheduled for Jan. 19-21, 2025, at the Mills House Charleston in Charleston, S.C. More info here.

  • AHR Expo: More than 1,800 HVACR exhibitors are expected at the AHR Expo Feb. 10-12, 2025, at the Orange County Convention Center in Orlando, Florida. More info here.

  • Southwest Car Wash Association: The organization will hold its annual convention and expo Feb. 26-28, 2025, at the Fort Worth (Texas) Convention Center. More info here.

  • Convenience U CARWACS Show 2025: The Convenience U CARWACS Show – Canada’s largest convenience, gas and car wash industry event – is set for March 4-5, 2025, at the International Centre Hall 5 in Mississauga, Ontario. More info here.  

  • APEC 2025: The leading conference in North America for power electronic professionals will take place March 16-20, 2025, at the Georgia World Congress Center in Atlanta, Georgia. More info here.

❓DID YOU KNOW❓

According to the 2024 Q4 Pulse Report by the International Carwash Association, 57% of retailers said they have seen their unlimited car wash subscriptions increase over the past year and 39% of consumers said they plan to purchase a new car in the next year.

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.