The Pulse Report Q2 2025: Spending holds steady as confidence wavers

This quarter’s data reveals a notable divergence between how consumers feel about the economy and how they’re spending.

Shine brightest with all the dirt from the Car Wash industry

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🌅Good morning! Check out the latest trends in the car wash industry highlighted by the International Carwash Association’s 2025 Q2 Pulse Report in this issue of the Car Wash Daily News email newsletter.

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Director of Journalism/Editor in Chief
Car Wash Daily News

Today's issue is sponsored by Waste Alternatives — You Need A Better Trash Company.

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🔦TODAY’S SPOTLIGHT🔦

The Pulse Report Q2 2025: Spending Holds Steady as Confidence Wavers

The Second Quarter 2025 Pulse Report by the International Carwash Association shows diverging trends that reveal economic anxiety but continued strength in car wash loyalty and retail activity.

The ICA released its Q2 2025 edition of “The Pulse Report,” which offers members a detailed snapshot of industry sentiment and consumer behavior based on research conducted in May 2025.

Read more here.

➥ SUMMARY

This quarter's Pulse Report data reveals a notable divergence between how consumers feel about the economy and how they're spending.

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✂️SHORTCUTS✂️

   Editor’s Pick 👇

  • ICE immigration raids include several Southern California car washes: The recent increase in raids by U.S. Immigration and Customs Enforcement agents in the Los Angeles area that rave resulted in protests across the country include nearly a half dozen car washes. According to a report by KNX News 97.1 FM, at least five Southern California car washes have been raided by federal immigration agents over the past several days. At least 26 workers have been detained from those sites in the latest crack down on illegal immigrants, a labor advocacy nonprofit said. Read more here.

   Express Hits  🎯 

  • The city of Birmingham, Alabama, recently extended its moratorium on automated car washes for another 90 days following a public hearing by the city council. Residents had the opportunity to voice their opinions on the issue, but there were no speakers opposing the extension. Council members acknowledged the need for stricter regulations on the placement of these businesses. The moratorium, initially enacted in March 2024, was a response to a surge in business applications for automated car washes.

  • Eleven Western Builders Inc. recently completed construction of a new BlueWave Express Car Wash location in Morgan Hill, California. Eleven Western is a family-owned retail general contractor based in Escondido, California. The 2,880 square-foot car wash site is now open. BlueWave Express, based in Texas and founded in 2007, has more than 60 sites across Texas and California.

  • The city council of Kewanee, Illinois, has put approval of a Tax Increment Financing (TIF) loan on hold for a new car wash to be built by KTown Real Estate on a site that formerly housed a Piggly Wiggly supermarket. The hold came after one of the partners in the car wash project objected because he said the deal had been changed from what the council had originally agreed to. Council members had agreed to a reduction in the TIF loan amount from what the developers had originally sought.

    👉 More updates here.

   Making Waves Around the World  🌊 

  • Brazilian man was working illegally at car wash in Tullamore (Ireland): A Brazilian national was recently charged with working illegally in Ireland during last week’s Tullamore Court. According to the Offaly Express, Joseph Rodrigues da Silva, 22, of Tullamore was charged with violating Sections 2 and 3 of the Employment Act while working illegally in a car wash facility. He pleaded guilty. da Silva’s attorney told the court his client fled Brazil for Ireland because of threats to his life from a criminal organization. He was convicted and sentenced to one month in prison, which was suspended for two years.

    👉 More updates here.

  What’s Coming Up  📅

  • Sunshine Expo 2025: The Florida Petroleum Marketers Association’s annual event is July 28-30, 2025, at the Ocean Center in Daytona Beach, Florida. More info here.  

  • Leadership Worth Following Growth Summit: The LWF’s Growth Summit, designed to bring together car wash professionals committed to growth, impact and authentic leadership, is Sept. 22-23, 2025, in Denver, Colorado. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

  • Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

  • NACS Show 2025: The National Association of Convenience Stores trade show, scheduled for Oct. 14-17, 2025, Chicago, Illinois, brings together convenience and fuel retailing industry professionals for learning, buying and selling and networking. More info here.

  • SEMO Show 2025: The Specialty Equipment Market Association’s annual automotive industry tradeshow is Nov. 4-7, 2025, at the Las Vegas (Nevada) Convention Center. Read more here.

  • ICA 2026 The Car Wash Show: The International Carwash Association’s premier event is set for May 11-13, 2026, in Nashville, Tennessee. More info here.

❓DID YOU KNOW❓

According to a recent report by Market Research Industry Today, the global car wash soap market was estimated at $1.58 billion in 2024.

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.