👋Good morning! Sports marketing serves brands, giving them access to a dedicated, emotionally charged audience through strategic partnerships and amusing and clever campaigns.

In this issue of the Car Wash Daily News email newsletter, we take a look at one car wash’s partnership with a National Hockey League franchise.

👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. Please keep reading.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by NXT — Helping You Secure Your NXT Payment.

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🔦TODAY’S SPOTLIGHT🔦

Tidal Wave Auto Spa goes Wild with shutout promotion

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✂️SHORTCUTS✂️

  Editor’s Picks 👇

• Q4 Pulse Report Findings: There was plenty of interesting data – some good, some worrisome – when the International Carwash Association released its Q4 2024 edition of The Pulse Report to its members this week. The Pulse Report provides a comprehensive overview of the state of the car wash industry each quarter. The Q4 report research was completed in November. Among the key findings from Q4 was an increase in the number of people who have been washing their cars at home, which correlated to a small decline in washers in the past year who used a professional car wash. That decline appears related to non-subscription members who were more dissatisfied with pricing. Subscription members, however, saw an increase in price satisfaction. Read more here.

  Express Hits  🎯 

• Quick Quack Car Wash recently held a grand opening to celebrate its new location in Victoria, Texas. It’s the company’s third in the city and 64^th in the state of Texas. Quick Quack has more than 250 locations across Texas, California, Arizona, Utah, and Colorado.

• The International Carwash Association (ICA) has entered a partnership with Learner Mobile to deliver an innovative and comprehensive training solution for the car wash industry. This collaboration marks the next iteration of ICA's successful LEAD Manager Training Program. Learner Mobile’s platform offers a host of advanced features, including the ability to author content using AI, enabling car wash operators to create customized courses and training programs.

• Moo Moo Express Car Wash has for the eighth year in a row been named Central Ohio's best car wash according to voters in the CBUS Top Picks Community Choice Awards program, sponsored by The Columbus Dispatch newspaper. The company currently operates 34 express washes throughout Greater Columbus. Two additional locations (in Columbus and Grove City) will open in early 2025.

  👉 More updates here.

  Making Waves Around the World  🌊 

• Christmas car washes for a cause: Circle K in Ireland has announced the return of its Christmas Car Wash initiative at participating stores. Now in its fourth year, the program will once again see funds raised go directly to the Jack and Jill Children’s Foundation based in Kildare. Through Dec. 24, €1 from every car wash purchased at participating Circle K stores will automatically be donated to the Jack and Jill Children’s Foundation. According to Circle K data, Christmas is the most popular time to get a car wash, as up to 20% more motorists will wash their cars in December than any other time of year. This year’s initiative follows Circle K’s latest Cannonball campaign, which along with several other in-store initiatives, have raised over €470,000 collectively for the Jack and Jill Children’s Foundation since the partnership began in 2021 Read more here.

  What’s Coming Up  📅

• Women in Car Wash Conference: The 11^th bi-annual Women in Carwash Conference is scheduled for Jan. 19-21, 2025, at the Mills House Charleston in Charleston, S.C. More info here.

• Southwest Car Wash Association: The organization will hold its annual convention and expo Feb. 26-28, 2025, at the Fort Worth (Texas) Convention Center. More info here.

• Convenience U CARWACS Show 2025: The Convenience U CARWACS Show – Canada’s largest convenience, gas and car wash industry event – is set for March 4-5, 2025, at the International Centre Hall 5 in Mississauga, Ontario. More info here.  

❓DID YOU KNOW❓

Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.