Transchem gives its AutoLux line big branding and marketing push

With a larger demand for cost-effective products, Transchem has decided to put significant marketing and branding support behind some of its key AutoLux offerings.

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👋Good morning! Transchem Group, a global leader in car wash chemical products, is re-marketing several of its lower cost AutoLux “house” brand products toward cost-conscious buyers. We take a look at the changes in this issue of the Car Wash Daily News email newsletter.

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Director of Journalism/Editor in Chief
CW Daily News

Today's issue is sponsored by QC Capital — A Premier Private Equity Investment Company.

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🔦TODAY’S SPOTLIGHT🔦

Transchem gives its AutoLux line big branding and marketing push

Transchem Group, a global leader in car wash and industrial cleaning products and services, has decided to put a big marketing and branding push behind its low cost, “house” brand of offerings.

AutoLux is Transchem’s house brand of affordable but effective products that lack some of the “extras” like extravagant scents, color dyes and advanced technologies found in its flagship chemical line, Turtle Wax Pro.

With a larger demand for cost-effective products, Transchem has decided to put significant marketing and branding support behind some of its key AutoLux offerings.

The move is aimed at helping car wash businesses maximize value for their customers while maintaining healthy profit margins.

Read more here.

➥ SUMMARY

The move by Transchem to push its AutoLux "house" brand is aimed at helping car wash businesses maximize value for their customers while maintaining healthy profit margins.

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  • Deal Size: $2M–$10M for individual sites; $70M–$90M for portfolios

  • Built: 2015 or newer

  • Traffic: 25k+ AADT

  • Population: 20k+ (3-mile radius) | 50k+ (5-mile radius)

  • Revenue: $1M+ annually

Ideal Locations:

  • Near popular retailers like Starbucks, Target, Costco, Chick-fil-A, etc.

  • Established express washes or new construction ready at CO

Target States: FL, GA, SC, NC, LA, AL, TX, MD, VA, NJ, PA, NY


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*Please see the advertising disclosure at the bottom of this newsletter.

✂️SHORTCUTS✂️

   Editor’s Picks 👇

  • Viable treatment options to treat car wash wastewater: An article on Nature.com takes a look at how car wash facilities, which generate significant amounts of wastewater, can tackle the environmental challenges that presents. Some of the promising approaches include ultrafiltration, which utilizes membranes to separate contaminants from water, and cyclo-flow filtration. By adopting advanced treatment technologies and understanding the specific characteristics of car wash wastewater, operators can significantly improve water quality and promote resource conservation. Read more here.

   Express Hits  đźŽŻ 

  • A proposal to convert a former Friendly’s restaurant in North Providence, Rhode Island, into a ScrubaDub Car Wash seems to be back on track again now that the appeal filed against it was denied by a Providence/Bristol County Superior Court judge earlier this month. The deferred plans have left the site vacant and dilapidated since it closed in 2019.

  • The town of Kimball, Nebraska, will see its first automatic car wash open soon. Patriot Car Wash will have a self-wash side and an automatic side. The self-wash side has been open for a few weeks, but the opening date of automatic side isn’t set as it awaits programming to be completed. Planning for the site began five years ago but was delayed by the COVID-19 pandemic.

  • A new Tommy’s Express Car Wash location in Grand Blanc Township, Michigan, opens on Friday and will offer free car washes through Sunday as part of its grand opening celebration. Tommy’s Express, based in Michigan, is ranked among the top 10 car wash companies in the United States by Car Wash Advisory with more than 200 sites.

  • Tidal Wave Auto Spa is celebrating the grand opening this week of its newest location in Rome, Georgia. The company has 287 express wash locations across the U.S., with 55 in its home state of Georgia. In the coming months, the company will open another new site in Port Wentworth, Ga.

    👉 More updates here.

   Making Waves Around the World  đźŚŠ 

  • Plans for new car wash site in Middlesbrough submitted: Plans to build a car wash with three jet wash bays on an Acklam Road site have been submitted to the Middlesbrough Council. Middlesbrough is a town in North Yorkshire, England. The applicant’s proposal calls for three jet wash bays, a “roll on car wash,” four electric vehicle charging bays and two air and water bays. The land put forward for planning permission sits next to the site of an approved gas station and convenience store, which has been unused since 2017. The application confirmed that the proposals will not require a new diversion or right of way to be created. Read more here.

   What’s Coming Up  đź“…

  • AHR Expo: More than 1,800 HVACR exhibitors are expected at the AHR Expo Feb. 10-12, 2025, at the Orange County Convention Center in Orlando, Florida. More info here.

  • Southwest Car Wash Association: The organization will hold its annual convention and expo Feb. 26-28, 2025, at the Fort Worth (Texas) Convention Center. More info here.

  • Convenience U CARWACS Show 2025: The Convenience U CARWACS Show – Canada’s largest convenience, gas and car wash industry event – is set for March 4-5, 2025, at the International Centre Hall 5 in Mississauga, Ontario. More info here.  

  • APEC 2025: The leading conference in North America for power electronic professionals will take place March 16-20, 2025, at the Georgia World Congress Center in Atlanta, Georgia. More info here.

  • Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.

  • ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

❓DID YOU KNOW❓

According to Grand View Research, the car wash industry in India amassed revenue of $796.1 million in 2022. By 2030, the industry should continue to grow with expected revenue reaching $1.3 billion.

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.