WEEK IN REVIEW

Author

Jim Utter
March 15, 2025

Shine brightest with all the dirt from the Car Wash industry

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👋Good morning! Welcome to the weekend. Each Saturday, we’ll send out a truncated version of the Car Wash Daily News email newsletter, which will include a roundup of the top stories that appeared over the course of the previous week.

👉As a reminder, to give you an idea of what the newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.

Jim Utter
Director of Journalism/Editor in Chief
CW Daily News

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WEEKEND ROUNDUP

A look back at the week’s top stories:

👉Whistle Express not slowing after Take 5 acquisition, “going to buy more”

If you thought Whistle Express Car Wash might slow its expansion plans with the recent acquisition of Take 5 Car Wash, that couldn’t be further from the mind of Whistle CEO Jose Costa. “We’re not stopping with Take 5. We’re going to go buy more,” Costa told Car Wash Daily News in a recent interview. “So, it’s going to take a minute to integrate and assimilate and train and grow (from the acquisition). But then, when we feel it’s on the right track, we'll go look for more.” Read more here.

👉Silverstar Car Wash gaining exposure through college NIL offerings

Sioux Falls, South Dakata-based Silverstar Car Wash is utilizing a diverse collection of NIL partnerships with college athletes to help connect to potential new customers. Founded in 2010, Silverstar has 11 locations in Sioux Falls, S.D.; six in Sioux City, Iowa; five in Fargo, N.D.; five locations open in the Twin Cities and more under development in the Quad Cities and Des Moines. Because of its vastly expanding Midwest footprint, Silverstar has targeted college athletes from a variety of colleges and markets for NIL (Name, Image, and Likeness) partnerships. Read more here.

👉ISTOBAL to unveil latest innovations for U.S. and Canadian car wash markets

ISTOBAL, the Spanish multinational market leader in the design, manufacture and marketing of car wash solutions, plans to unveil a pair of its latest innovations in next month’s ICA Car Wash Show in Las Vegas, Nevada. The two products – the M’WASH PRO and T’BRUSH Tunnel module – were developed specifically for the demands of the U.S. and Canadian markets. Read more here.

👉AquaSonic Car Wash receives significant investment in development efforts

AlphaEdge Investment Management, a subsidiary of the United Heritage Financial Group, recently announced a new strategic investment in AquaSonic Car Wash. AquaSonic is a new brand whose creation was announced in January 2024, by the London and West Palm Beach, Florida-based Henley Investment Management as its first entrance into the U.S. car wash market. Read more here.

👉Mammoth Holdings debuts newest car wash brand in Savannah, Ga.

Mammoth Holdings LLC, one of the largest conveyor car wash operators in the United States, is debuting another brand in its portfolio. MOJO Car Wash, owned by Mammoth, is celebrating the grand opening of its first two locations this weekend in Savannah, Georgia. Read more here.

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📅WHAT’S COMING UP📅

  • APEC 2025: The leading conference in North America for power electronic professionals will take place Sunday-Thursday at the Georgia World Congress Center in Atlanta, Georgia. More info here.

  • Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.

  • Midwest Petroleum & C-Store Tradeshow 2025: With over 300 exhibitors, “M-PACT” will showcase the latest products, services and technologies April 1-3 at the Indiana Convention Center in Indianapolis, Ind. More info here.

  • Upper Midwest Convenience Store and Energy Convention 2025: UMCS is a collaboration between FUELING MINNESOTA and FUELIowa trade associations and held April 7-9, 2025, in Saint Paul, Minnesota. More info here.

  • ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.

  • Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.

  • Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.

  • Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.

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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.