- Car Wash Daily News
- Posts
- WEEK IN REVIEW
WEEK IN REVIEW
TOGETHER WITH

Let’s Drive More Business Your Way!
🌅Good morning! Welcome to the weekend. Each Saturday, we’ll send out a truncated version of the Car Wash Daily News email newsletter, which will include a roundup of the top stories that appeared over the course of the previous week.
👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter. At a later date, as a paid subscriber, you would be able to maintain full access. At that time, only short teasers and summaries will be available in the newsletter and on the Website without a subscription.
We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you enjoy reading.
Jim Utter
Director of Journalism/Editor in Chief
CW Daily News
Today's issue is sponsored by The Vita Agency — Let’s Drive More Business Your Way!
👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].
WEEKEND ROUNDUP
A look back at the week’s top stories:
👉Whistle Express Car Wash honors service members with Memorial Day special
Charlotte, N.C.-based Whistle Express Car Wash has a special promotion to honor and thank all military service members this Memorial Day. All Whistle Express locations will offer free car washes to any active and retired military personnel today (May 26) who present a valid military ID. Read more here.
👉San Diego-based Soapy Joe’s Car Wash expands to 25 sites
Soapy Joe’s Car Wash recently opened its 25th location with a new site in San Diego County, California. The site, at 6019 Pasel Del Norte in Carlsbad, held a grand opening celebration last week, which not only included free car washes but also free limited-edition “Soapy plushies” to every 25th car that visited. Read more here.
👉Smitty’s Car Wash to be featured on “Empowered with Meg Ryan”
Public television viewers will soon have an opportunity to get an up-close look at the inner workings of express tunnel car wash business with an in-depth examination of Texas-based Smitty’s Car Wash. Smitty’s will be the subject of a feature by the show, “Empowered with Meg Ryan,” an award-winning Public Television informational mini-documentary series program that highlights organizations making a positive impact and providing pathways to greater well-being. Read more here.
👉Express Wash Concepts acquires three ZIPS sites to fuel Flying Ace Express brand expansion
Express Wash Concepts on Wednesday announced it had acquired three ZIPS Car Wash locations in Ohio to fuel the expansion of its Flying Ace Express Car Wash brand. The move increases EWC’s express wash portfolio to 118 sites across six states across five different brands. Terms of the deal were not released. Read more here.
👉Calling all car washes: WhiteWater Express leads Make-A-Wish campaign charge
Following a successful inaugural effort last year, WhiteWater Express Car Wash will launch a second “Washes for Wishes” campaign next month – but this time, it doesn’t want to go alone. The initiative is designed to bring together car washes across the country to raise donations for children in need through a partnership with Make-A-Wish. Read more here.
TOGETHER WITH THE VITA AGENCY

Power Up Your Car Wash Business with The Vita Agency!
Whether you own a car wash, supply chemicals, or provide industry services, standing out in this competitive market is key. The Vita Agency specializes in marketing strategies tailored for the car wash industry, helping businesses like yours:
✅ Reach More Customers with SEO & Google Ads
✅ Boost Sales & Leads with Targeted Digital Campaigns
✅ Strengthen Your Brand with Expert Content & Social Media
✅ Retain Clients & Increase Loyalty with Email & SMS Marketing
From operators to vendors, suppliers to service providers, we help car wash industry leaders grow and scale with confidence.
📩 Let’s Drive More Business Your Way!
*Please see the advertising disclosure at the bottom of this newsletter.
📅WHAT’S COMING UP📅
12th Women in Carwash Conference: The biannual conference’s second event of the year is set for Jun 8-10, 2025, at The Charter Hotel in Seattle, Washington. The three-day event includes presentations, hands-on workshops, discussion groups, open forums, networking opportunities, and entertaining experiences. More info here.
Southwest Fuel & Convenience Expo 2025: The premier event for fuel, food and convenience retailers in the Southwest United States is set for June 9-11, 2025, in Fort Worth, Texas. More info here.
Sunshine Expo 2025: The Florida Petroleum Marketers Association’s annual event is July 28-30, 2025, at the Ocean Center in Daytona Beach, Florida. More info here.
Leadership Worth Following Growth Summit: The LWF’s Growth Summit, designed to bring together car wash professionals committed to growth, impact and authentic leadership, is Sept. 22-23, 2025, in Denver, Colorado. More info here.
Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.
Northeast Regional Carwash Convention 2025: The NRCC, scheduled for Oct. 6-8, 2025, in Atlantic City, New Jersey, includes educational seminars, keynote speakers, and a large trade show. More info here.
NACS Show 2025: The National Association of Convenience Stores trade show, scheduled for Oct. 14-17, 2025, Chicago, Illinois, brings together convenience and fuel retailing industry professionals for learning, buying and selling and networking. More info here.
SEMO Show 2025: The Specialty Equipment Market Association’s annual automotive industry tradeshow is Nov. 4-7, 2025, at the Las Vegas (Nevada) Convention Center. Read more here.
ICA 2026 The Car Wash Show: The International Carwash Association’s premier event is set for May 11-13, 2026, in Nashville, Tennessee. More info here.
🤝 To advertise with Car Wash Daily News, email [email protected]
Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.