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What's LUV got to do with Valentine's Day?
LUV Car Wash has introduced a new floral tunnel scent and charity partnership for the month of February.
TOGETHER WITH

Let’s Drive More Business Your Way
👋Good morning! Leave it to LUV Car Wash - and its pink branding - to come up with something special for Valentine’s Day. Find out the details in this issue of the Car Wash Daily News email newsletter.
👉To give you an idea of what our daily newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.
We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you keep reading.
Jim Utter
Director of Journalism/Editor in Chief
CW Daily News
Today's issue is sponsored by The Vita Agency — Let’s Drive More Business Your Way.
👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].
🔦TODAY’S SPOTLIGHT🔦
What's LUV got to do with Valentine's Day?
It should be no surprise LUV Car Wash – the express wash company with the pink branding – came up with a special promotion for Valentine’s Day and the month of February.
LUV, one of the fastest-growing express car wash companies in the U.S., is celebrating Valentine's Day with the introduction of its new Fresh Floral Tunnel Scent as well as a charitable partnership with the DONNA Foundation.
“The launch of our Fresh Floral Tunnel Scent represents our ongoing commitment to creating unique, memorable experiences for our customers,” said JT Thomson, Chief Development Officer and co-founder of LUV Car Wash.
Read more here.

➥ SUMMARY
All LUV Car Wash locations nationwide are debuting a new Fresh Floral fragrance in their tunnels as well as raising funds for the DONNA Foundation.
TOGETHER WITH THE VITA AGENCY

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From operators to vendors, suppliers to service providers, we help car wash industry leaders grow and scale with confidence.
📩 Let’s Drive More Business Your Way!
*Please see the advertising disclosure at the bottom of this newsletter.
✂️SHORTCUTS✂️
Editor’s Picks 👇
OPW Vehicle Wash Solutions names new vice president/general manager: OPW Vehicle Wash Solutions on Tuesday announced the appointment of a new vice president and general manager, effective immediately. David Dougherty will assume the role of vice president and general manager of the company which was formed in 2019. Dougherty brings 28 years of experience in a variety of leadership positions in PDQ Manufacturing, a brand within VWS. OPW VWS consists of five brands. In addition to PDQ, there is Belanger Inc., Innovative Control Systems, Kesseltronics and Transchem. Together, they create a single source for all vehicle wash needs. Read more here.
Express Hits 🎯
El Car Wash will host a grand opening celebration on Friday at its newest location in Hialeah Gardens, Florida. The public event will feature live music, complimentary treats from local restaurants, giveaways, free car washes, and limited-time special membership offers. Free washes are available to members of the city’s police and fire departments. The company is also announcing its $10,000 donation to the American Red Cross Los Angeles Region to support wildfire relief efforts.
A recent fire caused heavy damage to Ellenburg’s Car Wash and Auto Sales location in Greeneville, Tennessee. A Greeneville Fire Department report says the cause of the fire was not immediately known but it originated in a storage area, igniting fiberboard, particleboard and hardboard.
Links Car Wash recently held a ribbon-cutting ceremony following the completion of a remodeling at its location across from Busch Gardens in Tampa, Florida. Local officials, the Tampa Bay Chamber, and community leaders were on hand to celebrate the facility’s comprehensive upgrades. Headquartered in Charlotte, N.C., Links is an affiliate of Madison Capital Group and specializes in the acquisition, development, and management of express car wash services.
Tidal Wave Auto Spa, one of the nation’s fastest-growing express car wash companies, is celebrating the grand opening of its newest location in Rome, Georgia.
👉 More updates here.
Making Waves Around the World 🌊
Clean your car … or else … in the UK: Have car washes in the United Kingdom become mandatory? Not quite. But a UK motoring regulation is prompting car owners to remain vigilant in keeping their vehicles clean.
UK regulations require that numberplates always remain visible, and even a small build-up of dirt or dust can render them unreadable, leading to a potential fine of up to £1,000. If you can’t get your whole car washed, drivers are encouraged to at least wipe the number plate clean from time to time. Read more here.
What’s Coming Up 📅
AHR Expo: More than 1,800 HVACR exhibitors are expected at the AHR Expo Feb. 10-12, 2025, at the Orange County Convention Center in Orlando, Florida. More info here.
Southwest Car Wash Association: The organization will hold its annual convention and expo Feb. 26-28, 2025, at the Fort Worth (Texas) Convention Center. More info here.
Convenience U CARWACS Show 2025: The Convenience U CARWACS Show – Canada’s largest convenience, gas and car wash industry event – is set for March 4-5, 2025, at the International Centre Hall 5 in Mississauga, Ontario. More info here.
APEC 2025: The leading conference in North America for power electronic professionals will take place March 16-20, 2025, at the Georgia World Congress Center in Atlanta, Georgia. More info here.
Heartland Carwash Association 2025: The organization’s annual product and equipment show will take place March 24-26, 2025, at the Mid America Center in Council Bluffs, Iowa. More info here.
ICA Car Wash Show 2025: The ultimate gathering for car wash pros returns to the Las Vegas (Nevada) Convention Center April 26-28, 2025. More info here.
Car Wash Show Europe 2025: The leading car wash trade fair in Europe takes place Sept. 24-25, 2025, at EXPO Greater Amsterdam in the Netherlands. More info here.
❓DID YOU KNOW❓
According to the Rinsed Quarterly Car Wash Report for the fourth quarter of 2024, the average monthly churn - the percentage of customers who canceled their membership program due to credit card decline/expiration or voluntarily - was up 7.2 percent from the same quarter in 2023. The report includes aggregated data from over 3,000 car wash locations and excludes data from any public companies.
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Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.