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- ZIPS capitalizes on innovative NIL marketing tool
ZIPS capitalizes on innovative NIL marketing tool
ZIPS’ ability to combine entertainment, storytelling, and sports marketing positions it as an innovator in the car wash industry.
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👋Good morning! This week marks the debut of the Car Wash Daily News email newsletter, designed to keep you up to date on the latest news, trends and technologies in the growing car wash industry.
We’ll be talking to veterans of the industry for their insight into building successful businesses but also to newcomers who may have fresh ideas and perspectives, the vendors that serve them all and the driving force of any the business - the customers.
👉To give you an idea of what the newsletter has to offer, you can access all of its contents - including the long-form version of stories teased on the newsletter - until later this month. After that, as a paid subscriber, you can maintain full access. Otherwise, only short teasers and summaries will be available in the newsletter and on the Website.
We’re excited about offering a new addition to the media landscape to help publicize an underserved industry. I hope you’ll keep on reading.
Jim Utter
Director of Journalism/Editor in Chief
CW Daily News
Today's issue is sponsored by NXT — Helping You Secure Your NXT Payment.
👉 We’d like your input! Have a story idea or would like us to receive your company’s press releases on your latest news? Email us at [email protected].
🔦TODAY’S SPOTLIGHT🔦
ZIPS capitalizes on innovative NIL marketing tools
ZIPS Car Wash has successfully leveraged an innovative marketing strategy through its popular video series, “Car Wash Convos.”
Now in its third season, the series has become a standout example of how businesses can use NIL (Name, Image, and Likeness) partnerships with college student-athletes to build brand awareness and connect with their audience.
Launched in 2022, “Car Wash Convos” features college student-athletes from across the Southeast in candid interviews. These conversations happen as fans “ride along” during a car wash, offering viewers a unique, personal glimpse into the athletes’ lives beyond sports.
The episodes are distributed on YouTube and Instagram, reaching a diverse and engaged audience.
Read more here.

SOURCE: ZIPS Car Wash
➥ SUMMARY
The success of "Car Wash Convos" demonstrates the power of NIL marketing in building brand visibility while supporting college athletes and universities.
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✂️SHORTCUTS✂️
Editor’s Picks 👇
How to pick the right car wash: New technology and innovation in addition to a growing number of locations are providing car owners more choices every day on where, how and how often to get their cars washed. Prestige Car Wash & Gas recently put together a handy guide on how to choose the right car wash for your vehicle. It suggests focusing on areas such as the type of wash offered, the quality of services, environmental impact and evaluating the benefits that come with different levels of cost. The weighing of pros and cons is similar to any purchasing decision - do you need what’s offered at Walmart or something from a high-end retailer? Read more here.
A Christmas car wash haunting: An Anaheim, California, car wash known for its Halloween-inspired car wash tunnel is taking on a holiday-inspired different track this Friday and Saturday. Big Wave Carwash’s “Haunted Car Wash” is altering its traditional October favorite to “Haunted Holidays” this weekend. Customers will face a scary blizzard, creepy elves and not-so-pleasant snowmen in a mix of Halloween and Christmas. Read more here.
Express Hits 🎯
Express Wash Concepts, ranked among the Top 15 Largest Car Wash Companies, opened its third Clean Express Auto Wash in Waterford Township, Michigan. The company operates 101 express wash locations across Detroit, Cleveland, Dayton, Columbus, and more, with 35 additional sites planned by 2025.
Links Car Wash has acquired Blue Penguin Car Wash in Largo, Florida. This acquisition marks Links’ seventh location, with plans to upgrade wash systems and integrate advanced technology to improve customer satisfaction.
Russell Speeder’s Car Wash, with a legacy of over 50 years, has opened its newest location in Danbury, Connecticut. The site marks the company’s 45th location in Connecticut, showcasing its continued commitment to expansion in the region.
👉 More updates here.
Making Waves Around the World 🌊
“Power of innovation” in Guyana: Vivaanta Auto Spa has launched a cutting-edge service designed to give vehicle owners a fast, touchless car wash using advanced technology and eco-friendly products. Vivaanta Auto Spa promises not only speed and convenience but also top-notch customer service. The facility offers a range of services, including steaming, waxing, engine washes, and more, all aimed at delivering outstanding results with minimal hassle. Nitin Mehra, Director of Vivaanta Inc., described the opening of the auto spa as a “groundbreaking” moment for both the automotive and service industries in Guyana. Read more here.
What’s Coming Up 📅
Women in Car Wash Conference: The 11th bi-annual Women in Carwash Conference is scheduled for Jan. 19-21, 2025, at the Mills House Charleston in Charleston, S.C. The three-day event includes presentations, hands-on workshops, discussion groups, open forums, networking opportunities, and entertaining experiences. More info here.
Southwest Car Wash Association: The organization will hold its annual convention and expo Feb. 26-28, 2025, at the Fort Worth (Texas) Convention Center. The event will include education sessions and an expo with over 120,000 square feet of the latest car wash, detail and lube supplies, equipment and services. More info here.
🤝 To advertise with CW Daily News, email [email protected]
Disclaimer: The authors of cwdailynews.com, LLC are not financial or tax professionals. This email is for educational purposes only and should not be considered financial advice. We strongly recommend conducting your own research and consulting with qualified professionals before making any decisions. Our content, which may include affiliate links, reflects personal opinions and should not be used as the sole basis for decision-making. We are not responsible for any losses resulting from the use of this information.